With a historic partnership with the IOC, NBCUniversal is home to the Olympic Games through 2032. The Sochi 2014 Olympics were presented with more hours on more platforms than any other Winter Games. Sochi 2014 was the most dominant primetime Winter Games in history, beating our competition a record-breaking 18 straight nights. NBC Olympics' digital platforms amassed nearly 62 million unique users, a record for a Winter Olympics. It also set the new benchmark for live streaming with the largest "TV Everywhere" audience in U.S. history for the Men's hockey semifinal matchup featuring USA and Canada.
In the Summer of 2016, Rio will be the site of the first Olympics held in South America. Known for its spectacular beaches and some of the world's most breathtaking landscapes, Rio brings the Summer Olympics to a tropical paradise. A place with a party atmosphere and passionate fans, it is the ideal setting for an encore for some of London's most electric stars, including Michael Phelps' comeback, the return of Kerry Walsh with a new partner and teen phenom Missy Franklin looking to build on her London success. Two new events will debut in Rio as Golf returns for the first time in more than 100 years and Rugby Sevens makes it Olympic debut.
Source: Nielsen. Sochi Olympics (2/6-2/23/14). Vancouver (2/12-2/28/10). Torino (2/10-2/26). Broadcast All Data Live+SD. Adobe Reports & Analytics.